Rebranding a machine learning Startup.
Receptiviti is a psychological analytics software company aimed at helping people better understand themselves and the people around them. They build software which combines decades of academic research into how psychological states manifest in language use with modern machine learning algorithms to provide people with insight into psychological, emotional, and social state.
A new brand was necessary to refresh their look and represent the integrity and academic nature of the product as it grew out of the startup phase and headed to market.
This mark makes a scientific yet human statement while remaining simple enough to grow and change with the young organization.
Devin Schneider ● Product Designer
Based in Toronto